Our Story

A look Inside

who we are

we are idaho grown

Pure Vita Co. was founded in Boise, ID in 2018. Built on the founding principal that technology can be used to enhance and connect all aspects of healthcare. We strive to bring affordability to you.
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"to bring affordability and transparency to health care."

our mission

Our core values

These are the fundamental beliefs of our company. They are our guiding principles that dictate every decision we make. If it does not one hundred percent align with our core values, we do not do it, it is that simple. 

01

passion

“Do it with passion, or not at all.” – unkown

02

integrity

“Integrity is the seed for achievement. It is the principle that never fails.” – Earl Nightingale

03

growth

“Growth and comfort do not coexist.” – Ginni Rometty

Your Leadership Team

Whitney Whitworth

Whitney Whitworth

Idaho Sales Manager

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Shelby Henigman

Marketing Director

Kevin Lawhorn

Kevin Lawhorn

Vice President

Darcy Lawhorn

Darcy Lawhorn

President