Our Story

A look Inside

who we are

we are idaho grown

Pure Vita Co. is locally owned and operated in Boise, ID. Built on the founding principal that technology can be used to enhance and connect all aspects of healthcare. We strive to bring affordability to you.
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"to bring affordability and transparency to health care."

our mission

Our core values

These are the fundamental beliefs of our company. They are our guiding principles that dictate every decision we make. If it does not one hundred percent align with our core values, we do not do it, it is that simple. 

01

passion

02

integrity

03

growth

What Keeps Our Bus Moving?
Our Core Belieifs
Our Core Beliefs Are....
Communication: Be present, connect with transparency and respect
Customers: always come first
Innovation: challenge the status-quo
Integrity: do the right thing.
Teamwork: together is better
Trust: starts with honesty.
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